Retail Marketing Diploma
The growth and development of the retail market is very critical in today’s global economy, and marketing effectively is considered as a very important factor I the sustainability of any organisation. Going to a retail store is part of consumer’s daily life. They visit various types of stores to purchase various goods and services for consumption and to fulfill their needs. They make interaction and purchase what they need from different types and shapes of shop, that offer different shopping experience. The Capital Business School Diploma in Retail Marketing explores how marketing can be used to identify and communicate with retail customers. This course teaches the definition of retailing and explores how importance of marketing in context to retail. Participants will learn how retailers interact and communicate with various customers with the use marketing communication.
This course is designed so that learner’s succeed in area such as PR, strategic marketing, branding, merchandising, and consumer psychology is enhanced. The tutors of this Capital Business School diploma course are experts who have a wide range of experience, which makes them more qualified to tutor, provide expert advice, and industry insights to learners. This diploma course in Retail Marketing covers the whole process of retail marketing and management. This diploma course will train participants with the necessary knowledge and skills required for the development of the retail market and career advancement in the competitive retail industry.
This diploma course in retail marketing will explore the meaning of the terms retailing, marketing and marketing communications. This course will also describe the importance of the marketing mix and identify the different communication tools that a retailer might use to interact and communicate with their target customers. students will be introduced to some theoretical concepts and ideas, which will be illustrated using real world examples and case studies in retailing. This course will also introduce learners to some of the key areas of marketing communications, the media and the tools for communication. It will consider the basic communication model that underpins the development of marketing communication in the retail market.
At the end of this diploma course, you will be awarded with a Diploma in Retail Marketing, and will also be able to:
Develop communication messages, use marketing to build a brand in the retail market.
Identify various tools in retail marketing and communication which make up the marketing communication mix.
Understand what marketing means to business executives and organizations as a whole.
Use marketing tools and techniques, and understand the way they are used by retailers to interact with their customers